Flannerys Organic Wholefood Market is bringing certified organic wholefoods, bulk pantry staples and an in-store naturopath service to the lower north shore with the opening of its newest store at Shop 15, Theo’s Arcade on Military Road, Neutral Bay.
The store opens on Friday 19 June and continues a steady run of expansion for a brand that began life in 1973 as a small shop in northern New South Wales. Founded by Mal and Berice Flannery on a simple premise that food is medicine, the business has spent more than five decades building a reputation for organic products and trusted health advice.
For Neutral Bay locals, the new store means certified organic fresh produce, bulk wholefoods, vitamins, supplements and natural health products are now available within walking distance, alongside the qualified naturopath consultations that have defined the Flannerys experience since its earliest days.
More than 50 years of organic retailing
What started as a modest local operation offering bulk wholefoods and natural supplements has grown into one of the most recognised organic retail brands on Australia’s east coast. The Flannery family sold the business in 2008, with the brand passing to new owners who carried forward the same founding philosophy.
Today it operates under The Natural Grocery Company, which also runs Fundies Wholefood Market and Kunara Organic Marketplace.
The brand marked 50 years in business in 2024, a milestone that reflects genuine longevity in a retail category that has seen plenty of competitors come and go. Flannerys now operates stores across Queensland in Benowa, Chermside, Maroochydore, Paddington, Miami, Robina, Tewantin and Victoria Point, alongside New South Wales locations in Mona Vale and Murwillumbah.
In-store health advice remains a key focus
The naturopath service is central to how Flannerys positions itself against standard health food retailers. Every store includes access to qualified naturopaths and nutritionists offering free, complementary wellbeing advice on the shop floor, with private clinic consultations also available for anyone wanting a more in-depth session.
Flannerys CEO Fergus Collins says the appeal comes down to trust built through direct access to expertise. “Flannerys fits into places where people are already thinking carefully about what they bring into their homes and how it supports the way they want to live,” he said.
“We want customers to be able to walk in, ask questions and feel confident in their choices. Having qualified naturopaths available in store has always been an important part of the Flannerys experience and something that continues to resonate strongly with our customers.”
Building on momentum in Sydney
The Neutral Bay opening builds directly on the momentum of Flannerys’ recently refurbished Mona Vale store, which was the brand’s first foothold in Sydney and has since been embraced by the local community. That response gave the company confidence to push further into the Sydney market.
“The response we have seen in Mona Vale has given us great confidence in Sydney and reinforced that there is a strong appetite for what Flannerys offers,” Collins said. “As the Neutral Bay area continues to evolve, so too does the expectation for spaces and services that support a more health conscious way of living. We look forward to becoming part of the community and providing an offering that makes everyday wellness easy and accessible.”
Flannerys Neutral Bay opens Friday 19 June at Shop 15, Theo’s Arcade, Military Road, Neutral Bay. For more information, click here.
Published 18-June-2026
